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Whitening Toothpaste - Bamboo + Sea Salt
- Bamboo is famous for its strong fibers and silica and in this toothpaste, these fibers, combined with purified Sea Salt, gently scrub teeth for a clean, bright smile.
- Bamboo powder replaces silica as the abrasive agent in this formulation, leading to a gentle whitening experience (<70 RDA). Bamboo is an ingredient with a rich heritage in oral care and an emerging e-commerce presence, but no representation in brick & mortar stores yet. This unique product offers an opportunity for incremental category growth.